Episode 35: Content Marketing for Group Practices with Marissa Lawton
WITH MARISSA LAWTON
- Episode 35: Content Marketing for Group Practices with Marissa Lawton 00:00
The things we talk about in this episode are:
- What’s the difference between blogging and “blogging for business?”
- How do blogs work in the process of turning leads into paid clients?
- How does blogging work differently for a group practice than for a solo practice?
- What if the clinicians in my group practice all have different niches?
- What are the most essential elements of blog posts?
You’ll learn about cold and warm leads as well as “filler” versus “pillar” content and what “touchpoint” are and how many of them clients need before they become clients.
Marissa Lawton is a licensed counselor, national board certified counselor, and member of the American Counseling Association. She is also an avid content marketer and lights up helping female clinicians build their private practices through strategic and tailored online marketing.
Marissa is the creator of The Clinician’s Guide to Content Marketing, a comprehensive system of masterclasses, concierge strategy calls, group coaching programs, and boutique writing services that helps therapists identify their niche, find their target market online, and generate on-brand content that speaks directly to their ideal clients.
To learn more about Marissa, visit her website at www.risslawton.com. She’s got her 5 Days to an Ideal Client Converting Blog Post Challenge starting soon, so join today!
Uriah Guilford and his team at The Productive Therapist provide the admin support that you need to grow your practice and also have a life! Your dedicated assistant can help with phone support – return calls and emails promptly, intake coordination, content & email marketing, EHR setup & management, social media & much more. And what’s great, is that Uriah knows what group practice owners need because he’s a group practice owner too! Mention TGPE and get 2 hours of free training time with your assistant!
Maureen Werrbach is a psychotherapist, group practice owner and group practice coach. Learn more about her coaching services here: LEARN MORE HERE
Thanks For Listening
Thanks for listening to the group practice exchange podcast. Like what you heard? Give us five stars on whatever platform you’re listening from. Need extra suppor? Join The Exchange, a membership community just for group practice owners with monthly office hours, live webinars, and a library of trainings ready for you to dive into visit www dot members dot the group practice exchange dot com forward slash exchange. See you next week.
Here are the resources and guides we recommend based on this episode
Crown Creatives Virtual Services, owned by sister duo Emily & Stephanie, is a team of virtual assistants focused on providing you creative support & giving you back time to focus on the big picture of your business. Crown Creatives offers content creation, blog management, social media management, ecourse creation & support, as well as a long list of smaller services. With custom packages to fit your needs, they’re focused on providing you the best creative & virtual support so you can get back to doing what you love.
Mention my name or TGPE and get one hour deducted from the cost of your first month’s package.
* I am an affiliate for some of the businesses I recommend. These are companies that I use in my own group practice, and make recommendations based off of my experience with them. When you use some of these companies through my links, I receive compensation, which helps me continue to offer great free information on my podcast, blog, Facebook group, and website.
Meet your host
Maureen Werrbach is a psychotherapist, group practice owner and group practice coach. Learn more about her coaching services here:
The podcast is structured so that you get practice building tips in small doses, where an episode can be listened to (and a group practice building lesson can be learned) in a single car ride.
Episodes are structured into categories: coaching sessions where I coach a group practice owner on a specific topic, tips of the day by yours truly, real talk where you get to be a fly on the wall while an established group practice owner and I talk about the highs and lows of ownership, and trainings done by experts in the field.
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* The content of this post is intended to serve as general advice and information. It is not to be taken as legal advice and may not account for all rules and regulations in every jurisdiction. For legal advice, please contact an attorney.