The things we talk about in this episode are:

  1. What’s the difference between blogging and “blogging for business?”
  2. How do blogs work in the process of turning leads into paid clients?
  3. How does blogging work differently for a group practice than for a solo practice?
  4. What if the clinicians in my group practice all have different niches?
  5. What are the most essential elements of blog posts?

You’ll learn about cold and warm leads as well as “filler” versus “pillar” content and what “touchpoint” are and how many of them clients need before they become clients.

Marissa Lawton is a licensed counselor, national board certified counselor, and member of the American Counseling Association. She is also an avid content marketer and lights up helping female clinicians build their private practices through strategic and tailored online marketing.

Marissa is the creator of The Clinician’s Guide to Content Marketing, a comprehensive system of masterclasses, concierge strategy calls, group coaching programs, and boutique writing services that helps therapists identify their niche, find their target market online, and generate on-brand content that speaks directly to their ideal clients.

To learn more about Marissa, visit her website at She’s got her 5 Days to an Ideal Client Converting Blog Post Challenge starting soon, so join today!

Episode 35: [Interview] Content Marketing for Group Practices with Marissa Lawton

Uriah Guilford and his team at The Productive Therapist provide the admin support that you need to grow your practice and also have a life! Your dedicated assistant can help with phone support – return calls and emails promptly, intake coordination, content & email marketing, EHR setup & management, social media & much more. And what’s great, is that Uriah knows what group practice owners need because he’s a group practice owner too! Mention TGPE and get 2 hours of free training time with your assistant!

Crown Creatives Virtual Services, owned by sister duo Emily & Stephanie, is a team of virtual assistants focused on providing you creative support & giving you back time to focus on the big picture of your business. Crown Creatives offers content creation, blog management, social media management, ecourse creation & support, as well as a long list of smaller services. With custom packages to fit your needs, they’re focused on providing you the best creative & virtual support so you can get back to doing what you love.

Mention my name or TGPE and get one hour deducted from the cost of your first month’s package. 

*I am an affiliate for some of the businesses I recommend. These are companies that I use in my own group practice, and make recommendations based off of my experience with them. When you use some of these companies through my links, I receive compensation which helps me continue to offer great free information on my podcast, blog, Facebook group and website.

Maureen Werrbach is a psychotherapist, group practice owner and group practice coach. Learn more about her coaching services here: