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Episode 32: Creating a Top Notch Clinician Ad



  • Episode 32: Creating a Top Notch Clinician Ad 00:00


Episode 32 | Creating a Top Notch Clinician

In this episode, we’re going talk about creating a top notch clinician in your practice + how to get the right therapists applying to your practice.

To start off, you’re going to want a description of your practice.

This is something you’re going to want to take a lot of time on. Talk about the locations, specialties you already have, specialties you’re looking for, what sets you apart from others, etc. That way, clinicians looking at practices will be able to tell right away if it is the right environment for them.

Then, have a section on your needs.

What are the things you need from a clinician in your practice? Things to think about are:

  1. How many hours you want them to be working
  2. Any specific kind of license
  3. Are you taking insurance or no?
  4. Do you require that clinician take insurance or are you fee for service?
  5. Is there a certain specialty you need from your clinician?

The clearer you are, the better it will be and the more likely it is that you’ll find the right fit for your practice.

Then you’re going to want to go over requirements.

What are the requirements you have? These are slightly different than your needs. Your needs can be a little flexible, but requirements will be hard + fast, established slots you need filled from your clinician. These can be things like:

  1. Making sure that have the state of licensing you need
  2. Making sure they can work however many hours a week you need
  3.  How many years they worked post-licensing
  4. Prior private practice experience
  5. Being on specific insurance panels

The last thing you’ll need to go over is your offerings.

This is what will reel in your clinicians. What do you offer that they need to know, and what do you have that sets you apart? This section will be things like:

  1. Providing a steady stream of referrals
  2. Individual or monthly group consultation
  3. Competitive compensation
  4. Admin: billing and/or reception in-house, etc.
  5. Retirement account matching
  6. Health insurance
  7. Bonuses
  8. Paid marketing
  9. Comfortable office spaces
  10. Supportive team environment

Episode 32: Creating a Top Notch Clinician Ad

Uriah Guilford and his team at The Productive Therapist provide the admin support that you need to grow your practice and also have a life! Your dedicated assistant can help with phone support – return calls and emails promptly, intake coordination, content & email marketing, EHR setup & management, social media & much more. And what’s great, is that Uriah knows what group practice owners need because he’s a group practice owner too! Mention TGPE and get 2 hours of free training time with your assistant!

Maureen Werrbach is a psychotherapist, group practice owner and group practice coach. Learn more about her coaching services here: LEARN MORE HERE


Maureen Werrbach

Thanks For Listening

Thanks for listening to the group practice exchange podcast. Like what you heard? Give us five stars on whatever platform you’re listening from. Need extra suppor? Join The Exchange, a membership community just for group practice owners with monthly office hours, live webinars, and a library of trainings ready for you to dive into visit www dot members dot the group practice exchange dot com forward slash exchange. See you next week.


Here are the resources and guides we recommend based on this episode

* I am an affiliate for some of the businesses I recommend. These are companies that I use in my own group practice, and make recommendations based off of my experience with them. When you use some of these companies through my links, I receive compensation, which helps me continue to offer great free information on my podcast, blog, Facebook group, and website.

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Meet your host


Maureen Werrbach is a psychotherapist, group practice owner and group practice coach. Learn more about her coaching services here:


The show

The podcast is structured so that you get practice building tips in small doses, where an episode can be listened to (and a group practice building lesson can be learned) in a single car ride.

Episodes are structured into categories: coaching sessions where I coach a group practice owner on a specific topic, tips of the day by yours truly, real talk where you get to be a fly on the wall while an established group practice owner and I talk about the highs and lows of ownership, and trainings done by experts in the field.

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* The content of this post is intended to serve as general advice and information. It is not to be taken as legal advice and may not account for all rules and regulations in every jurisdiction. For legal advice, please contact an attorney.

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