The Accountability Equation™
In-Person 2-Day Accelerator
JOIN WAITLIST
The 2023 Cohort Registration has closed.
Join the waitlist to know when the next potential cohort starts.
Escape the day-to-day running of your business.
The Dates + Details:
(VIP DAY: Time TBD)
DAY 1: TBD
DAY 2: TBD
WHERE? Soho House Chicago,
113-125 North Green Street, Chicago, IL 60607, USA
Are you ready to put the right people in the right seats in your practice?
Create a practice of structure, accountability,
and profitability with The Accountability Equation™.
Imagine a world where you come to your group practice mid-morning and know with certainty that your team is taking care of all the nuts and bolts of running the business.
With innovative systems, structures, and, most importantly – the same collective mindset in place so that your group practice runs efficiently without you being the “taskmaster” every day.
It sounds like a dream come true, huh?
Keep reading, friend, and get ready to…
...Implement The Accountability Equation™
Escape the day-to-day running of your business.
You're ready to be the true Visionary in your practice – capable and willing support staff will get you there.
Put the right people in the right seats.
- Do you have a leadership team?
- Are your staff empowered in their roles?
When your therapists and employees clearly understand their accountabilities, they show up every day prepared to take ownership of their role in supporting the practice’s goals – without relying on you for direction.
This means you’ll spend more days free from a million interruptions to answer questions. And your staff will keep projects moving forward without always requiring your input.
With the right delegation strategy, your staff has the confidence to think more independently and make better decisions.
But, as it Stands Now, You’re Still the “Go-To.”
You’ve finally hired staff in your practice, hoping to get yourself out of the day-to-day. But you find that you haven’t lightened your workload – just shifted from “doing” to “directing.”
You spend your days answering questions, making decisions, putting out fires, and dealing with drama. And now you’re wondering if you made the best hires. Maybe you’ve yet to see any progress.
Perhaps staff are falling short of expectations.
It feels as if you’re in the same place, with a different group of people around you. You probably feel like you’re the only one who can make big decisions, solve the issues, and answer all the questions.
No one else “gets it.” And certainly, no one else knows the intricate details like you do. You might feel like you spend the entire day directing and re-directing employees and providing oversight.
About the Framework
from your group practice expert and Accountability Equation host, Maureen Werrbach
Scale Your Practice Sustainably
When the focus is on tasks rather than roles, your employees can't take ownership of the work that needs to be done.
Without a well-defined set of roles and responsibilities that show them how they need to contribute to the business’s success, they are left to their “best guess” on how to support you.
I’m on a mission to help more therapists build sustainable 7+ figure group practices that run like clockwork – profitably. The Accountability Equation could easily be one of the most important systems your practice implements for success.
The Accountability Equation is a framework I developed using business tools I have perfected over years of building my group practice. I read all the business books, tested all the systems, and used trial and error to build a practice with a leadership team that could support and grow the business.
I now have 4 locations, generate 7+ figures in annual revenue, and have more than capable staff running my entire practice without needing me daily.
And I’m ready to share this system with you and your team – so you don’t have to waste precious time figuring out what works like I did.
Systems for Success
Structure your practice and your staff for ultimate success
The Accountability Equation™ framework is a method of structuring your practice that was developed based on my trial and error...
...plus testing and perfecting these concepts with other group practices like yours.
Once you implement the Accountability Equation in your practice, you’ll have...
A motivated and capable leadership team ready, willing, and able to take ownership over entire functions of the practice
- You’ll have confidence in your staff to make good decisions and follow through on goals
- Rid yourself of debilitating stress and overwhelm by wearing all the hats
A highly productive clinical team in alignment with your practice:
- Structure your clinical staff to deliver highly effective therapy
- Create a system to hold therapists accountable for serving clients in alignment with your practice’s goals and values
Clearly defined ownership and accountability:
- Trust that the essential things are getting done and getting done well.
- No more balls getting dropped. No more chasing down statuses. No more babysitting tasks.
A practice structure built around the most important functions needed for your success:
- Get a clear understanding of what’s most important to the success of your practice so you can eliminate busy work and tasks that don’t matter.
At-a-glance resources to quickly tell if your team is focused on the right things or if something is off track:
- Create performance metrics to give your staff real-time feedback on whether what they’re doing is working.
Okay, Maureen - What Else Can I Look Forward to in This 2-DAY Event?
I’m thrilled that you asked!
Of course, you receive insight from the 5A process my team and I have created for group practice owners, but you receive The Coaching Path too!
Let me break it down for you...
The Coaching Path by Maureen Werrbach
The Coaching Path guides you through our process for teaching your leadership team (and yourself!) how to coach your team to success.
Often, leaders will minimally coach or support their team before PIPing or terminating staff for performance, morale, or skills issues.
The Coaching Path will walk you through our six core principles:
+ Collaborative goal setting
+ Regular meetings
+ Consistent feedback
+ Support and tools
+ Accountability and consequences
+ Flexible and adaptable
To top it off, as if all of that training isn’t enough, I also want to guide you through DEI personally. We are in a time where it is critical to understand and thoughtfully replicate successful DEI in your organizational structure.
The truth is many of us just aren’t sure how to do that, and our team suffers for it…
But not anymore.
Prioritizing Anti-Oppression in an Accountability-Setting
When I was building The Accountability Equation™, one of the things that stood out to me as missing from other accountability programs was a focus on anti-oppression and how much accountability teachings are steeped in systems of oppression.
According to the Anti-Violence Project, Anti-Oppression work seeks to recognize the oppression in our society. It attempts to mitigate its effects and eventually equalize the power imbalance in our communities.
I urge all of us to think about how we show up as anti-oppressive leaders when we set accountabilities and coach our employees.
Though I am no expert on anti-oppression work, as part of my own value of working to deconstruct oppression in my career, I’ll share some questions and considerations to help guide you in creating your individualized Accountability Equation through an anti-oppressive lens.
I’ll also share resources on furthering your own anti-oppression journey as a workplace leader.
Change the Trajectory of Your Group Practice…
The tools you implement with The Accountability Equation are designed to:
Get you out of the day-to-day management of your practice while maintaining performance
Generate predictable revenue and profit for you and your practice
Create scalable management and operations systems that allow the practice to grow and make a bigger impact with less effort from you
Build a team of staff and therapists aligned with your mission and excited to support the practice and its clients
Revolutionize the Way You Build Your Practice
The success, fundamentals, and structure you need are practically at your fingertips Can you imagine waking up to go into the office with a feeling of joy steeped deep within you?
+ Yes, it’s all because you made the executive decision to treat your group practice as an innovative leadership business that pays you more, treats your team phenomenally, and allows you to operate in your zone of genius daily.
+ You’ve said “goodbye” to the long nights of worrying about if your group practice is going to survive and thrive.
+ Now, you have the “dream team,” and they know how to communicate, delegate, and get stuff done to your requirements! It’s a joy for them to work on your process because they believe in you and your mission.
+ It almost seems as if you’re a close-knit family serving your community one step at a time. You didn’t even know all of this was possible because being trapped in the trenches of your business capped your hope, but you know better now.
All of this is because you signed up for the LIVE 2-DAY Accountability Equation.
You know that $3,997 investment has been made over and over again through peace of mind, revenue, and a dedicated team.
Life is finally on the up and ups!
THE DETAILS
What exactly do I get when signing up for
The Accountability Equation™ In-Person Accelerator 2-Day Retreat?
The framework of The Accountability Equation™ In-Person Accelerator 2-Day retreat flows through five stage with in-person access to the exact industry experts whom have supported Maureen in her building her group practice.
What else is included in The Accountability Equation™ In-Person Accelerator?
General Admission:
A signed copy of Profit First by Julie Herres, a discounted Kolbe Index Assessment, TGPE-Brand Pen, AE Workbook, and snacks, because who doesn't get hungry during these things?
A signed copy of Profit First by Julie Herres
In-person co-working time, overview of strategies and implementation plans, and Q+A with access to 3 industry special guest experts and Maureen Werrbach
A discounted Kolbe Index Assessment
A comprehensive Accountability Equation™ workbook
Access to the pre-recorded Accountability Equation online program videos for 6-months after the in-person event ends
And...snacks!
VIP Exclusive Admission:
(Limited spots for our VIP)
EXCLUSIVE in-person Ask-Me-Anything (AMA) style networking happy hour event with Maureen Werrbach
PLUS a juicy bonus and chance to submit your AE materials for review by a renowned team of group practice builders!
Not to mention the VIP Exclusive admission INCLUDES General Admission goodie bags and perks; a signed copy of Profit First by Julie Herres, a discounted Kolbe Index Assessment, TGPE-Brand Pen, AE Workbook, the AE online program pre-recorded videos, and snacks!
WHEN? DATE TBD
WHERE? Soho House, Chicago, IL
THE IN-PERSON AGENDA
Peak Inside The Accountability Equation In-Person Accelerator 2-Day Retreat!
The Accountability Equation™ will take you on a journey, moving you from overwhelmed practice owner to knowledgeable CEO. It has 5 core concepts within its flow, called The 5 As.
Check out the agenda for the 2-day retreat and the 5 A's below!
DAY 1 - Welcome |
First we'll go over the goals of the retreat, share an agenda review plus an overview of The Accountability Equation™ 5 A's to support you getting started.
DAY 1 - Assemble |
Then we'll dive into the first A, providing time for an overview and time to work on actionable items for your business with the support of the industry experts, ending with a Q+A. The Assemble section begins your accountability-building journey by building out all the roles and functions within your business.
Your learning initiatives and action plan in this section include:
- Designing your Roles and Functions Matrix
DAY 1 - Assess |
After a break, we'll head into the next A where we will share the overview and dive into Kolbe Assessments with time for a discussion. Once you understand the core roles and their functions within your business, you’ll assess any existing leaders to ensure they are the right fit for the roles and assess your business leadership gaps and skills.
Your learning initiatives and action plan in this section include:
- Business and Leadership Assessments
- Tenets of a great leader
- Leadership interview questions
- Kolbe A Index
DAY 1 - Assign |
Then we'll dive into the third A, providing time for an overview and time to work on actionable items for your business with the support of the industry experts, ending with a Q+A.
Assign is all about your leadership team. During this time we'll work together to build your Accountability Tracker, a system that will be the hub for all leaders to ensure they’re working towards the greater vision of your organization. You’ll also ensure that your leadership team learns how to coach their teams to success.
Your learning initiatives and action plan in this section include:
- Building your Accountability Tracker and monthly goals
- Coaching Path for accountability keeping
- Anti-Oppression and Accountability
_______________
DAY 2 - Welcome |
On the second day we'll recap what we reviewed the day before and take the time to share with one another about findings, realizations, and more! Then we will dive into the agenda overview for Day 2.
DAY 2 - Audit |
During Audit, the fourth A, we'll be providing time for an overview and to work on actionable items for your business with the support of the industry experts, ending with a Q+A. This A is about everyone understanding their responsibilities. Once this happens, your team will regularly audit their accountabilities by checking dashboards that tell the story of your business metrics.
Your learning initiatives and action plan in this section include:
- Building your dashboards: Admin, Clinical, HR, Onboarding, Visionary & Integrator
DAY 2 - Action Plan |
After a break, we'll take the time to build your leadership meeting agenda, so when you head back you'll have a structure to start implementing into your practice. This section is to ensure that meetings are purposeful and focused. You’ll use the Leadership Meeting Agenda as the structure for all meetings.
Your learning initiatives and action plan in this section include:
-Building your leadership meeting agenda
DAY 2 - BONUS: Hire Your Fractional Integrator |
This section will be all about understanding what an integrator does, breaking down how they'll support cross functional teams, and your business, as you step our of your day to day operations. I'll dive into how you can fill these absurdly large shoes so you can feel ready to fully step back.
We'll take the time to build and create your action plan, how you are going to carve out time to implement it and WHO is going to be your integrator (the person accountable for implementing) so when you head back you'll have actionable steps to start applying to your practice.
Day 2 - Wrap Up |
Then we'll wrap up with breakouts with our industry experts (including Maureen!) to support you in answering any questions you have about implementing the structures into your practice.
The AE Framework Incorporates the
Most Innovative Business Practices Including:
EOS, Profit First, Radical Candor, and other business books for inspiration!
Receive diversity, equity, and inclusion training as a part of this LIVE event.
The Coaching Path - I will explain this later on this page!
The Brutal Mistakes Group Practice
Owners Make Daily…
There’s a massive gap in how we should lead our teams and how we currently lead our teams. You know, I’ve been here before, just like you. I remember the days before I ran 4 group practices and had a dedicated team; it seemed like I hit a brick wall before growing my business.
Micromanaging seemed like the right option because I assumed my team wasn’t capable (even though I hired them)
I faced constant burnout because I wore all the hats instead of operating in my zone of genius
Every day I was in the trenches of my business instead of operating at a higher level - the level that’s required when you’re ready to expand
But now, I’m living the life of my dreams. There was a time when I couldn’t see the light at the end of the tunnel.
Let me tell you what awaits you after joining the 2-day LIVE Accountability Equation…
Secure predictable revenue + income with systems that work specifically for you
Claim the fundamentals of team building with audits and action plans to make your strategic plan work no matter what
Keep your employees accountable to the practice and joyful that they get to work with you
Your staff and community will be totally onboard with supporting the practice, and they will look out for the best interest of the business you’re all growing together (teamwork!!)
Meet Your In-Person
Accountability Equation Accelerator Experts
Maureen Werrbach
Hi. I’m Maureen Werrbach – owner of a 7+ figure group practice in the Chicago area with 4 successful locations and founder of The Group Practice Exchange — where I coach other group practice owners on building systems and designing their leadership to create their own thriving 7+ figure practices that can run themselves so you can do what you love most.
I’ve gone through all the trial and error finding what works so you don’t have to. I currently run 3 separate businesses and still make plenty of time for myself and my VIPs. And I couldn’t have done it without implementing this framework in my business.
In The Accountability Equation™, I’m sharing with you the exact framework I use to delegate the right things to the right people and hold them accountable for doing those things well.
These systems have allowed me to not only step away from the majority of the day-to-day, but to grow my practices and make the impact in my community I always thought I would make. With these systems in place, Urban Wellness is in a prime position to sell someday when I’m ready to exit the business.
Casey Gromer
Hey there! I’m Casey Gromer. I’m an MBA graduate with over 20 years experience working in business and marketing. I’m currently serving group practice owners as a business strategist and Fractional Integrator. I’m an expert at creating efficient systems that shave time and help practice owners like you reach success.
Maureen is one of my favorite clients.
Together, we have perfected her team’s Accountability Chart and Performance Dashboard so that she rarely has to worry about what’s happening in the business.
Over the last several months, I’ve worked with multiple group practice owners who’ve asked for help structuring their teams and ensuring everyone is on the same page, doing their part to move the business forward – even when they aren’t owners or founders of the business.
This framework was designed using Maureen’s experience designing delegation systems that are working across the board. You’re going to see examples of what’s working for others and also be able to custom design the system that works best for your practice.
Niki Ramirez
Niki Ramirez is the Founder and Principal Consultant at HR Answers LLC, an organization dedicated to providing progressive, practical human resources consultation, guidance and support to small businesses. Niki holds an MBA in HR Management and three different HR certifications.
Her HR experience spans well-over 20 years, including: serving in operational management and leadership roles, community college adjunct faculty, and as a human resources executive.
She carries with her a strong desire to educate and empower employees and their leaders to work in partnership to design and implement meaningful human resources programs that drive the success of their organizations.
As an expert facilitator and trainer, she is known for supporting clients in walking away with actionable goals and strategies for improving their organizations, as well as defining their own path and designing their future personal and professional success.
She has also been blessed to have facilitated seminars at local and national conferences over the years.
Julie Herres
Julie is the founder & CEO of GreenOak Accounting, a firm that specializes in working with therapists in private practice. Julie's goal is for every practice to be profitable!
She's on a mission to give practice owners financial peace of mind by helping them make data-driven business decisions. Julie and her team have worked with hundreds of private practice owners, so they are uniquely positioned to be a trusted advisor to clients.
Julie also is the author of the book Profit First For Therapists and hosts the Therapy For Your Money Podcast, where she talks about all things money & finance in private practice.
She has been featured on many podcasts for private practice owners, and is a frequent speaker at industry conferences.
